Move To Happiness secures €1 million to expand AI-driven HR platform
Antwerp-based HRTech startup Move To Happiness has closed a €1 million funding round to accelerate development of its Human Performance platform, an AI-driven system designed to connect employee functioning—such as focus, energy, recovery and mental sharpness—to productivity and business outcomes.
The company said the new capital will be used to refine its AI infrastructure, improve early detection of performance risks, and scale deployments across more organisations.
From “wellbeing” to measurable performance
“Wellbeing is still too often approached as care or compensation,” said Kenneth Van Daele, CEO and co-founder of Move To Happiness. “But at its core, this is about how people function in complex, high-pressure environments. Their energy, focus, recovery and decision-making capacity now directly determine the performance of teams and organisations.”
How the platform works
Move To Happiness, founded in 2021, combines objective data—such as sleep, stress, HRV and energy levels gathered via wearables—with personality and behavioural profiles and evidence-based behavioural science models. These inputs are translated into personalised guidance through specialised AI coaches focused on sleep, mental load, energy management and behavioural choices.
A key feature, the company says, is that individual coaching is linked to anonymised organisational insights. This enables employers to spot patterns that may affect performance and retention, including where energy is systematically lost, where recovery is under pressure, and which signals can precede drop-out or burnout.
Competitive context in European HRTech
The round comes amid broader European investment in AI-enabled people and performance management tools. Recent raises cited in the sector include Zelt (€5.7 million), Skillvue (€5.5 million), Madrid-based Orbio (more than €6.4 million), and Valencia-based Sesame (access to up to €50 million via an equity-free growth instrument).
Move To Happiness said its platform is used by organisations including Accenture and VGD, and reported participation rates of 65% to 90% among clients, compared with typical wellbeing initiative engagement of 20% to 40%.
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