New to The Street, a prominent financial media platform airing on Fox Business and Bloomberg Television, has partnered with Sharps Technology, Inc. (NASDAQ:STSS), a medical device and drug delivery company. This collaboration will involve the creation and distribution of a comprehensive media campaign.
The partnership centers around a twelve-part television series, accompanied by extensive digital content. This content will highlight Sharps Technology’s dual focus: advancing healthcare safety and strategically utilizing a substantial Solana (SOL) digital asset treasury.
The series will air monthly on Fox Business and Bloomberg Television, reaching a vast U.S. audience. New to The Street’s global digital reach, including its YouTube channel and social media presence, will further amplify the campaign. The campaign will also utilize prominent outdoor advertising, including a Times Square billboard.
Vince Caruso, CEO and Executive Producer of New to The Street, explained that the partnership will be a key initiative over the next year. He emphasized the importance of educating the public about Sharps Technology’s unique approach, combining healthcare innovation with a forward-thinking blockchain strategy. He noted the company’s Solana investment as a significant development in the public markets.
Sharps Technology confirmed that its substantial SOL acquisition was funded by a recent private investment in public equity (PIPE) transaction. This transaction could generate up to $1 billion in gross proceeds if all warrants are exercised. The company pledged transparency to its shareholders regarding its digital asset holdings and performance.
The first episode of the television series is slated to premiere later this month from the Nasdaq MarketSite in New York City. Subsequent episodes will air throughout 2025 across various platforms.
Sharps Technology is a developer of innovative medical devices and pharmaceutical packaging, specializing in smart-safety syringe products. Their products emphasize ultra-low waste and incorporate both passive and active safety features. They also offer products designed with specialized copolymer technology for the pre-fillable syringe market.
New to The Street has been a leading U.S. and international business television brand for over sixteen years, producing over 600 episodes. The company broadcasts weekly sponsored programming to a global audience. Its growing digital presence includes a substantial YouTube following and a strong social media engagement. The company aims to further expand its reach in Europe and Asia.
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