ShopMy Secures Major Investment
In a significant development for the world of social commerce, ShopMy, a company specializing in curated commerce infrastructure, has successfully raised $70 million in its latest funding round. This investment values the company at an impressive $1.5 billion. The funding was spearheaded by Avenir, with notable contributions from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. The participation of high-profile strategic investors such as Sofia Richie, Gregg Renfrew, and Aimee Song highlights ShopMy‘s burgeoning role in the intersection of culture, commerce, and community.
A Platform Built on Authenticity
Established in 2020 by founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley, ShopMy began with the mission of enabling creators to provide genuine product recommendations. Over time, the platform has transformed into a comprehensive ecosystem that links brands, curators, and consumers through a mutual understanding of taste and trust. Unlike typical social commerce models that rely on impersonal algorithms, ShopMy emphasizes human curation. Its innovative “Circles” feature allows users to navigate personalized shopping feeds that are curated by a network of trusted creators. This unique strategy has distinguished ShopMy amidst a crowded social commerce marketplace, currently engaging over 185,000 tastemakers and collaborating with 1,200 premium brand partners, leading to more than $1 billion in annual sales on its platform.
Strong Growth and Sustainability
The business model employed by ShopMy has shown remarkable resilience, evidenced by a staggering 200% year-over-year revenue increase. Notably, the company has maintained profitability since 2024, an achievement that is increasingly rare for growth-stage consumer platforms. Following the launch of its consumer platform in August, ShopMy has seen users create over 30,000 Circles and wishlist more than 150,000 products, demonstrating a strong demand for community-focused commerce driven by tangible influence. The platform’s professional tools and performance metrics facilitate seamless collaboration between creators and brands, while ensuring transparency and creative oversight.
Future Vision and Expansion Plans
With the influx of new capital, ShopMy is set to accelerate the development of what it refers to as the “new brand operating system.” This ambitious vision aims to establish a unified digital framework where brands, creators, and consumers can engage through authentic narratives and shared discovery. Headquartered in New York City and employing over 140 staff members, ShopMy operates in over 130 countries, pursuing its objective of blending culture with commerce. By prioritizing taste and trust in the shopping experience, ShopMy is not only altering consumer purchasing habits but is also redefining how brands achieve lasting significance in an increasingly authenticity-driven market.
In reflecting on the company’s philosophy, Harry Rein, CEO of ShopMy, stated that the platform is fundamentally focused on authenticity, emphasizing that enduring brand value is cultivated through curation rather than mere advertising and algorithmic suggestions. He expressed confidence in the potential of word-of-mouth marketing, asserting that it remains the most powerful force in commerce, and that ShopMy is building the necessary infrastructure to scale this model effectively. Tiffany Lopinsky, President of ShopMy, also highlighted the pivotal role of curators in the future of brand distribution, stating that this investment will help translate personal enthusiasm into measurable outcomes. Meanwhile, Andrew Sugrue, Founder at Avenir, remarked on ShopMy‘s ability to cater to elevated brands without compromising their positioning, noting the undeniable explosive growth and comprehensive solutions the platform has achieved.
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