Parade, a well-established name in entertainment and lifestyle media, has officially launched its inaugural Home & Garden Household Superstar Awards as of October 9, 2025. This new initiative aims to showcase the premier home and outdoor products selected by the editorial team of Parade, which has been dedicated to providing reliable and engaging content for over eight decades. The awards feature a curated list of 40 standout products, meticulously evaluated by Parade editors and product experts to ensure they meet rigorous standards of performance, safety, design, and value.
The selection process involved thorough testing of each product, allowing for comprehensive feedback that reflects the needs and preferences of Parade’s audience. According to Lisa Delaney, the General Manager and Chief Content Officer of Parade and Arena Lifestyle at The Arena Group, the awards serve to identify solutions that facilitate enjoyment of home spaces rather than just maintaining them. Delaney emphasized that the award winners exemplify the highest standards in their categories, reinforcing the brand’s commitment to quality and practicality.
Kaitlin Madden, Deputy Editor for Parade Home & Garden, played a pivotal role in curating the award winners, which span various sectors including Home Essentials & Cleaning, Kitchen & Cooking, Outdoor Living & Garden, as well as Bedding & Bath. This program marks a significant expansion of Parade‘s offerings, following the successful launch of Parade Pets in August 2023 and the establishment of Parade Home & Garden in September 2024.
The Household Superstar Awards aim to become an annual event, with the next installment scheduled for the Fall of 2026. This initiative illustrates Parade‘s ongoing evolution and engagement with its audience, providing them with valuable insights into top-quality home and garden products.
The Arena Group, the parent company of Parade, operates as a dynamic media and technology platform focused on transforming media brands and empowering content creators. With a reach of over 100 million users each month, it leverages the strength of established brands such as TheStreet and Men’s Journal to enhance its offerings in the digital landscape. For more information about their initiatives and innovations in media, interested parties can visit thearenagroup.net.
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