Modjo targets product-led scale for its growth collective
Alexy Joven, a growth advisor known for work across blockchain, artificial intelligence and emerging technology, says his firm Modjo is preparing to shift from predominantly services-led delivery to a proprietary software platform designed to package its growth methodology for early-stage companies.
After three years of refining what it describes as “growth engineering” through hands-on engagements, Modjo plans to codify its frameworks into tools that founders can use without the timelines or budgets typically associated with boutique consulting. The company’s stated goal is to “democratise” advanced growth infrastructure for startups navigating the gap between technical development and commercial validation.
Accelerator roles expand Joven’s footprint
The announcement follows an expansion of Joven’s advisory commitments in 2025, including formal mentorship roles at Techstars, Outlier Ventures and the OnePiece Labs x Solana Accelerator. KJ Jia, CEO of OnePiece Labs, said Joven was recruited based on a track record of producing measurable outcomes rather than purely theoretical guidance.
In the accelerator setting, Joven’s work includes structured sessions on go-to-market strategy, marketing execution, analytics and content, alongside one-on-one consultations focused on positioning and narrative development. Companies advised through these programs include OG Labs, Camp Network and Assisterr AI.
From repeatable systems to software
According to the firm, the planned platform will incorporate community mapping, incentive design and intent-based automation—systems intended to help startups build distribution and customer relationships without relying on large advertising budgets.
Modjo argues the move reflects a broader consulting-to-software pattern, but says the need is acute for seed-stage teams that require sophisticated growth infrastructure while avoiding six-figure retainers. As an example of its prior results, the company cited work with Reveel, where it says a fundraise reached 13,452% oversubscription and generated rapid deposits during a campaign tied to a partnership launch.
The firm also pointed to ecosystem validation, including a referral partnership with the Stellar Development Foundation, as it positions the upcoming platform as a scalable alternative to manual advisory delivery.
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