Luxury Presence secures $37M to expand AI platform for real estate agents
Luxury Presence, a proptech company building marketing and relationship tools for real estate professionals, has raised a total of $37 million to accelerate the rollout of its new AI-powered CRM product and expand its broader platform. The financing includes a $22 million Series C equity round led by Bessemer Venture Partners and a $15 million debt facility from JPMorgan.
Additional backers in the Series C include NextEquity, GSBackers, TPC, and investors Adam and Jade Mills, according to the company. The capital will be used to support the February 2026 launch of Presence® CRM and to enhance what the company describes as a unified AI platform spanning marketing, insights, and client engagement.
Targeting a long-standing pain point in real estate
Real estate remains a relationship-heavy business, but many agents still rely on traditional CRMs that primarily store contacts and require extensive manual data entry. Luxury Presence argues that this approach leaves large portions of an agent’s network underutilized in an industry the company characterizes as a $1.5 trillion market with more than four million professionals.
Presence® CRM is positioned as an “AI relationship engine” designed to reduce manual work and surface opportunities automatically. The system ingests contacts and signals from sources such as social media, websites, communication history, and third-party data to enrich profiles and flag potential changes—like job moves or shifts in net worth—before an agent might otherwise notice them.
Malte Kramer: From agent websites to an AI-driven growth platform
Malte Kramer, founder and CEO of Luxury Presence, said the company began in 2016 after he identified a gap while working alongside top-producing agent Jade Mills in Beverly Hills. He described real estate as relationship-driven, but supported by technology that often fails to match how agents actually operate.
“We realised the most immediate leverage point was the agent’s website, the digital front door to their brand and relationships,” Kramer said. The company initially focused on building agent-branded websites intended to increase credibility and trust online. Over time, those websites became a core hub for clients’ businesses and offered insight into how relationships are built, maintained, and converted into transactions.
That evolution led to the company’s current strategy: a “brand-first” growth platform anchored by a CRM layer. Kramer said the business now serves more than 17,000 real estate businesses and 87,000 agents worldwide.
How Presence® AI is meant to work
The company says Presence® CRM is powered by proprietary Presence® AI, which it claims processes roughly 700 million annual interactions and 15 billion data points. The goal is to automatically enrich contact records, detect life events, predict deal opportunities, and help agents craft outreach that fits their brand voice.
Key capabilities highlighted by the company include:
System of Action rather than a system of record
Instead of asking agents to constantly input data, the product is designed to deliver a daily prioritized feed of recommended actions—such as who to contact and why—based on inferred relationship signals.
Cross-channel and CRM connectivity
Luxury Presence says the platform includes native integrations across CRMs and social channels, aiming to unify communication and relationship intelligence without forcing agents into a single isolated workflow.
Luxury-market positioning and long-cycle nurturing
The company emphasizes a focus on long-term, high-value relationship management, aligning with luxury agents whose pipelines often rely on extended trust-building rather than quick conversions.
Competitive landscape and differentiation claims
Luxury Presence is entering a crowded market that includes real estate marketing and CRM providers such as BoomTown, MoxiWorks, and Agent Image. The company’s pitch is that its product is not simply a contact database but a dynamic “system of action” that combines consumer experience, relationship intelligence, marketing, and brand management into a single AI-driven platform.
A central element of that claim is data advantage: by operating across websites, marketing, and communications, the company says it can identify signals and opportunities agents might otherwise miss.
What’s next: February 2026 launch and AI expansion
Presence® CRM is scheduled to launch in February 2026 and will be included in all platform plans, the company said. A waitlist is available through the company’s website.
Looking ahead, Kramer said the new funding will support deeper investment in AI capabilities for lead generation, continued platform unification, and expansion in global luxury markets. He also pointed to a focus on AI-assisted workflows that help agents identify opportunities and convert them into deals, including tools that draft personalized outreach “in the agent’s own voice.”
“Over the next three to five years, we’re investing in deeper AI capabilities, expanding the data and intelligence layer that powers CRM predictions, and advancing the AI workflows that help agents identify and convert opportunities,” Kramer said.
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