MediaCo Holding Inc. (Nasdaq: MDIA) recently unveiled a revamped daily programming schedule for its flagship hip-hop station, HOT 97. The new lineup features a roster of well-known personalities, designed to keep listeners engaged throughout the day.
The station’s programming begins with Ebro in the morning, followed by DJ Drewski. Nessa takes over the midday slot, leading into the evening with Funk Flex. This carefully curated schedule aims to provide a consistent flow of engaging content for the station’s diverse audience.
Kudjo Sogadzi, EVP of Growth and Content at MediaCo Holding, emphasized the station’s commitment to its listeners and the broader hip-hop community. He highlighted the lineup as a reflection of the station’s dedication to providing quality programming and maintaining a strong connection with its audience, both locally and globally.
Katrina B, HOT 97‘s Assistant Program Director/Music Director, further elaborated on the station’s strategy. She noted the station’s long-standing commitment to providing listeners with the hip-hop music and personalities they love and expect throughout the day.
Listeners can access HOT 97‘s programming through various platforms, including traditional radio broadcasts, online streaming via HOT97.com, and the station’s mobile application. This multi-platform approach ensures accessibility for a wide range of listeners.
MediaCo Holding Inc., the parent company, is a diversely-owned media conglomerate with a portfolio of brands reaching millions of people monthly across various media platforms. These brands include television, radio, digital, and streaming services, delivering content encompassing music, news, and entertainment. The company’s focus is on serving multicultural audiences across the United States. The new lineup at HOT 97 is a key element in MediaCo‘s broader strategy to maintain its market leadership.
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