At IFA 2025 in Berlin, Hisense presented a range of new products centered around its “AI Your Life” theme. The company’s focus was on advancements in premium visual and audio entertainment.
A key highlight was the unveiling of the world’s largest RGB-MiniLED TV, the 116-inch UX model. This television features exceptionally high brightness and color accuracy, achieving near-perfect color reproduction. Hisense engineers emphasized the use of advanced local dimming and high-bit precision for superior image quality.
The 116-inch UX model incorporates the Hi-View AI Engine X processor, which dynamically adjusts the backlight and panel for optimal picture quality. This processor works in tandem with the 6.2.2 CineStage X Surround sound system, co-developed with Opéra de Paris | Devialet, to deliver a fully immersive cinematic experience. Gamers also benefit from the 165Hz Game Mode Ultra with native VRR.
Hisense also partnered with Dolby to publicly demonstrate Dolby Vision 2 for the first time. This next-generation technology offers enhanced visual experiences through intelligent content processing. Hisense plans to bring Dolby Vision 2 to its RGB-MiniLED TVs via an over-the-air update. These TVs will utilize the MediaTek Pentonic 800 processor.
In the home audio sector, Hisense introduced the HT SATURN sound system. Tuned by Devialet and featuring Hi-Concerto syncing with Hisense TVs, this system offers 4.1.2 surround sound with support for Dolby Atmos and DTS:X.
The company also expanded its TriChroma Laser Home Cinema Solution with the L9Q projector. This model boasts high brightness and contrast, delivering vivid images even in well-lit rooms. It supports projection sizes ranging from 80 to 200 inches, and includes compatibility with IMAX Enhanced and Dolby Vision.
Further expanding its projector lineup, Hisense introduced the Laser Mini Projector C2 Ultra. Capable of projecting images up to 300 inches, this model targets gamers and movie enthusiasts with its low latency and vibrant projection quality, optimized for use with Xbox.
Hisense also highlighted its commitment to sustainability and user well-being. The company’s PT1 and M2 Pro laser projectors received SGS Low Visual Fatigue Certification, signifying their reduced impact on eye strain. The PT1 also carries SGS Carbon Footprint Certification.
Hisense‘s presence at IFA 2025 showcased its advancements in AI-powered technology and its focus on enhancing everyday experiences. As the official sponsor of the FIFA World Cup 2026™, the company continues to expand its global reach.
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