Electric Twin lands €12 million for global expansion
London-based Electric Twin, an AI platform that builds “synthetic audiences” to model how people think and behave, has raised €12 million to accelerate international growth and deepen product development.
The financing includes an €8.5 million round led by Atomico, with participation from LocalGlobe, Mercuri and Samos Investments. The round also drew high-profile angel investors including Marc Andreessen, Cal Henderson (Slack co-founder and CTO), former Kantar CEO Eric Salama, Entrepreneur First COO Tom Shinner, and Palantir EVP for the UK and Europe Louis Mosley. The company also disclosed a previously unannounced €3.5 million pre-seed.
From crisis decision-making to automated market insight
Alex Cooper, co-founder and CEO of Electric Twin, said the company was born from “leading through crisis” and the challenge of making high-stakes decisions with incomplete information. He said the new capital will help place synthetic audiences “at the heart of business strategies.”
Founded in 2023 by Dr Ben Warner—former Chief Adviser on Digital and Data to the UK Prime Minister—and former military commander Alex Cooper, the startup combines real-world survey data with LLMs, machine learning and social science research to generate simulated populations that can test messaging, product ideas and campaigns in minutes rather than weeks.
Growing investor interest in synthetic audience platforms
Ben Blume, partner at Atomico, said companies are “desperate to understand their customers” and described Electric Twin as bringing science and machine learning to a traditionally “clunky” market research process.
The raise comes amid a broader European funding wave in AI-driven consumer insight and behavioural simulation. Electric Twin says it has run more than 40,000 evaluations across 155 countries, and cites academic work with the London School of Economics suggesting its approach can deliver insights far faster than traditional research while maintaining high accuracy. Customers include The Times and Lebara.
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