Chief Appoints Roshanie Ross as Chief Experience Officer
In a significant move to enhance its member experience, Chief, a prominent membership platform designed for senior women leaders, has announced the appointment of Roshanie Ross as its new Chief Experience Officer (CXO). With over two decades of experience in product innovation, digital transformation, and customer engagement, Ross is poised to drive the next phase of innovation within the organization. She has held key positions at respected brands such as Equinox, The IRONMAN Group, Citi, and American Express, where she has consistently demonstrated her ability to blend operational excellence with a focus on customer satisfaction.
Expertise in Customer-Centric Innovation
As the CXO, Ross will be responsible for refining the member experience at Chief, ensuring that it is seamless across various platforms, including in-person events, digital interactions, and community engagement. Alison Moore, the CEO of Chief, highlighted Ross’s extensive experience in creating customer-centric operations, stating that her background is marked by a commitment to building organizations that prioritize community and customer needs. Moore emphasized the importance of operational rigor and innovation in delivering a multifaceted member experience, which Ross is expected to enhance through her leadership.
Previous Leadership Roles
Before joining Chief, Ross served as the Chief Operating Officer at Happier Living, a behavioral healthcare firm, where she successfully expanded operations and increased the clinician workforce to meet growing patient needs. Her tenure at The IRONMAN Group as Chief Digital Officer saw her develop a connected fitness platform that catered to the global endurance community. Furthermore, during her time at Citi, Ross spearheaded significant projects, including the revamp of the Citi Commercial Banking app and the launch of the Citi Prestige, which are key offerings for the company.
Ross’s career also includes pivotal roles at American Express, where she was instrumental in driving digital acquisition for small businesses and launching the Find a Card platform. Her extensive experience across various sectors has equipped her with a unique perspective on member engagement and operational strategy.
A Vision for Community and Growth
Expressing her enthusiasm for her new role, Ross stated that her career has focused on creating experiences that foster a sense of community and purpose. She expressed a strong alignment with Chief’s mission, which emphasizes empowering women to pursue their ambitions on their own terms. Ross is eager to leverage her experience as a Chief member to enhance the ways in which members connect, learn, and grow, both in-person and digitally.
As Chief continues to evolve, the addition of Ross as CXO is anticipated to mark a pivotal step in enhancing the organization’s commitment to its members, further solidifying its role as a vital community for women leaders. For more information, interested individuals can visit the official Chief website at chief.com.
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