Astraux, a Dubai-based global lifestyle technology brand, made its European debut in Berlin. The company showcased a range of products, highlighting its new electric vehicles.
The centerpiece of the launch was the Astraux Mini EV, priced at €5,990. This compact electric car is designed to provide affordable personal transportation. Company representatives emphasized the vehicle’s stylish design and ease of use.
The launch event attracted considerable interest. Over 200 media representatives, industry leaders, and tech influencers attended in person. Additionally, the online livestream drew 1.2 million viewers across various social media platforms.
The event’s success was further demonstrated by the significant number of pre-orders. Ten partners committed to purchasing over 30,000 Astraux EVs. This represents a major step forward in the company’s global expansion strategy.
Beyond the Mini EV, Astraux also unveiled other products. These included the Astraux AL7 and AL6 electric vehicles, as well as the Astraux Smart Glasses. The smart glasses offer features such as UV protection, AI interaction, and real-time translation capabilities. The company also showcased the Aimon Companion Robot, an interactive AI companion designed to engage users emotionally.
Astraux‘s brand philosophy centers on merging style, technology, and affordability. The company aims to make premium urban mobility accessible to a wider audience. Its Berlin launch signals the start of its European expansion. The company plans to expand its reach through partnerships, test-drive programs, and targeted pre-order campaigns.
Astraux executives expressed optimism about the future. They believe that their innovative products and strategic approach will allow them to establish a strong presence in the European market. The company will continue to build on its initial success by focusing on expanding its network and introducing additional features and models. The company also announced limited-time launch offers for several of its products.
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