Amitours prepares fundraising alongside Mypeak.finance debut
Amitours, an Alps-focused travel and services operator, is seeking to raise up to €20 million as it rolls out Mypeak.finance, a new fintech product designed to address the region’s acute seasonal cash crunch, according to reporting published on February 24, 2026.
Targeting the off-season liquidity gap
Businesses tied to mountain tourism often experience sharp revenue swings between winter and summer peaks and the shoulder seasons in between. Those fluctuations can strain working capital for operators such as hotels, ski schools, equipment rental shops, and local service providers, even when long-term demand remains stable.
Mypeak.finance is positioned as a solution for this structural mismatch, aiming to help businesses manage cash flow when income drops but fixed costs—staffing, leases, maintenance, and supplier payments—continue.
Funding plans and market context
The planned €20M raise signals an effort to scale the product beyond a pilot phase and expand distribution across Alpine markets. While specific terms of the round were not disclosed in the material provided, the timing aligns with a broader European push toward specialized fintech offerings that serve niche segments underserved by traditional lenders.
In recent years, investors have shown increased interest in sector-specific financial products, particularly where underwriting can be improved through better data and predictable seasonal patterns. If Amitours can demonstrate repeatable performance through multiple seasons, Mypeak.finance could appeal to both regional businesses and growth-stage backers looking for defensible vertical fintech models.
The company has not publicly detailed a timeline for closing the fundraising or the initial countries targeted for expansion.
Related
