Haier unveiled its latest range of smart televisions at the IFA 2025 consumer electronics show in Berlin. The company emphasized its commitment to delivering high-quality home entertainment with a focus on cutting-edge technology and seamless integration into the smart home.
The highlight of the Haier display was the M96 QD-Mini LED TV series. Available in 115-inch, 100-inch, and 85-inch screen sizes, the M96 series boasts exceptional picture quality and immersive sound, thanks to QD-Mini LED display technology and audio co-engineered by KEF. The largest model offered viewers an unparalleled viewing experience. The 100-inch model featured a slim design and was certified for comfortable viewing. The 85-inch model was showcased with its gaming capabilities, including a high refresh rate and support for AMD FreeSync Premium Pro.
Beyond the flagship M96 series, Haier also presented three additional Mini LED models: the S90, M92, and M80 series. Each model catered to different viewing preferences.
The S90 series, represented by a 100-inch model at the show, prioritized cinematic viewing. Its AI-powered picture quality optimization and Dolby Vision IQ adjusted the image dynamically based on ambient lighting conditions. The KEF-engineered sound system further enhanced the home theater experience.
The M92 series was designed for fast-paced content like sports and action movies. Featuring similar AI image processing and a high refresh rate, the M92 minimized motion blur and ensured smooth gameplay. KEF-tuned sound completed the immersive experience.
The M80 series focused on balanced audio quality for diverse entertainment needs. Leveraging KEF‘s acoustic expertise, the M80 series aimed for accurate sound reproduction. The integration of Dolby Atmos provided a three-dimensional soundscape.
Haier’s presentation at IFA 2025 demonstrated the company’s focus on integrating advanced display technology, AI processing, high-fidelity audio, and gaming-centric features to provide a comprehensive home entertainment solution. The company highlighted its broader commitment to creating smarter and more sustainable home technology.
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