Ann Arbor, MI-based Zomedica Corp. (OTCQB:ZOMDF), a veterinary health company, has partnered with Pioneer Veterinary Products Limited to distribute its products in the United Kingdom. This agreement marks a significant expansion of Zomedica’s presence in the UK veterinary market.
The initial focus will be on distributing the TRUFORMA diagnostic platform throughout England, Scotland, Wales, and Northern Ireland. TRUFORMA provides high-quality diagnostic results similar to reference labs but with the convenience of point-of-care testing for dogs, cats, and horses.
Pioneer Veterinary Products Limited, a well-respected distributor in the region, will handle sales and support. They will have exclusive distribution rights for small animal products and non-exclusive rights for equine products.
Following the TRUFORMA launch, Pioneer plans to distribute Zomedica’s VETGuardian remote monitoring technology. VETGuardian is a wireless system that tracks animal vital signs in real-time, enhancing surgical and post-operative care.
Zomedica’s CEO, Larry Heaton, expressed enthusiasm about the partnership, highlighting its contribution to the company’s global expansion strategy. He emphasized the importance of this agreement in increasing access to Zomedica’s small animal solutions within a key market.
Clive Groombridge, Managing Director of Pioneer Veterinary Products Limited, stated that the company is pleased to partner with Zomedica and provide advanced technologies to veterinary practices across the UK. He noted a shared commitment to improving patient care.
Kevin Klass, Zomedica’s Senior Vice President of Sales, indicated that this collaboration with a trusted UK distributor reflects a shared commitment to quality and innovation. He also expressed confidence in the partnership’s growth potential.
This collaboration strengthens Zomedica’s European presence and offers UK veterinarians access to advanced tools that improve animal health outcomes and practice efficiency. The company anticipates incorporating additional Zomedica products into the distribution agreement in the future.
Pioneer Veterinary Products Limited, established in 2004, is a family-owned business supplying veterinary equipment and consumables. They aim to simplify operations for veterinary practices and hospitals, offering a range of products, reliable delivery, and professional development opportunities.
Zomedica is a leading veterinary healthcare company focused on equine and companion animal health. The company’s product portfolio includes the PulseVet shockwave system, Assisi Loop therapeutic devices, TRUFORMA, TRUVIEW, and VETGuardian. They have a significant presence in the US market and are expanding globally.
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